![]() ![]() ![]() And Snap is working with Live Nation to build concert-specific Lenses for live shows, because we just can’t get enough of our phone screens, even when we’re hanging out IRL again. There are also new AR shopping templates, which will let retailers upload existing photography from their shopping sites and use Snap’s tech to transform the images into AR shopping displays. With Lens Cloud, Snap is aiming to provide the hosting service for this. Before, building an experience like a multi-user game or using location-based anchors would require an app maker to basically build their own app. This is a Snap-run backend service that is supposed to let app makers build new kinds of augmented reality assets and run them more smoothly and quickly from within Snapchat. Snap’s event for developers today included the reveal of something called Lens Cloud. (A palm-sized drone that weighs less than a pound doesn’t exactly allow for big batteries.) You’ll probably need the extra batteries, because a fully charged Pixy will be able to complete somewhere between five and eight short flight paths before requiring a recharge. For $20 more, you can buy a Pixy kit bundled with two extra batteries. ![]() The captured media is then wirelessly shared to Memories in the Snapchat app, where Snap’s signature AR filters and video effects can be applied. Called Pixy, this flat, yellow plastic copter is designed to pair with the Snapchat app, lift off from the palm of its owner’s hand, quickly capture a photo or video, and zoom back down to the person’s palm, probably at Coachella. This is one of those times.ĭuring its annual Snap Partner Summit today, the company showed off a flying camera, the type of device otherwise known as a drone. But every so often Snap, which calls itself a “camera company,” produces new hardware. Snap is mostly known for its sticky social network consisting of fleeting messages and legitimately impressive augmented reality filters. ![]()
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